01 — Objective
Excel Coatings, a leader in cool roof solutions, faced a challenge – standing out in a competitive market. Initially, their brand awareness wasn't where they needed it to be. To overcome this, Excel Coatings embraced the power of digital marketing. They embarked on a strategic journey to establish a strong Digital presence and significantly increase brand awareness.
02 — Strategy
Excel Coatings' digital journey began with a website refresh. We optimized their online presence, creating a user-friendly and visually appealing platform that effectively showcased their brand and cool roof solutions. This facelift ensured a strong first impression for potential customers exploring Excel Coatings online.
03 — Execution
Leveraging Google Ads, we launched targeted campaigns focused on relevant keywords related to roofing materials. This ensured Excel Coatings reached potential customers actively researching roofing options. By optimizing these campaigns, we ensured maximum reach and return on investment.